Coming from the ancient Greeks, "LOGOS" is a powerful word with many meanings. Though it is often translated into English as "word" it can also mean thought, speech, reason, principle, standard or logic, all of which is associated with our work as specialised lawyers.
Rhetorically logos is one of the three forms of appeal - logos, ethos og
pathos. They describe three different means to convince the audience and the choice of appeal form will depend on subject and situation.
- Logos - appeal to the audience's reason and logic; you convince through factual arguments.
- Ethos - appeal through your moral righteousness and try to stand out as a trustworthy person.
- Pathos - appeal to the audience's emotions and moods.
LOGOS is our mission.